YouTube may seem like the kind of place where people only go when they want to be entertained. Say, for instance, they are bored at home or at work, and they want to watch something funny, then they will go to YouTube.
But YouTube is so much more than a funny cat video site! It is the second biggest search engine right after Google. This means that it can drive significant traffic to your website if you know what to do – and this is exactly what you will be learning about in this post!
- Use custom thumbnails and make it stand out
When you upload a video to YouTube, it will automatically select a thumbnail for you, but it’s not going to be exciting. It’s just going to be a screen capture of your video.
If you want your video to stand out from the crowd, then you are going to create your own thumbnails to make it easy for people to figure out what your video is all about at a single glance.
- Add calls to action in your videos
You can ask people to visit your website in the first few seconds of your video, in the last few seconds, or maybe even somewhere in the middle. You can also ask people to subscribe to your channel or follow you on social media.
- Add your website link at the top of your video’s description
Adding your website’s address near the top of the description helps ensure that your viewers are going to see it right away and they can visit it with just one click. They do not need to click on the ‘Read More’ button just to figure out what your website address is.
- Include your keyword(s) in the video title
If you want your videos to rank for specific keywords, then you are going to have to include your keywords in the title. For best results, you would need to research the best keywords to ensure your are not targeting extremely competitive keywords.
- Add your keywords as video tags
You can add a number of video tags to your videos. If you have done your keyword research, you should have a list of secondary keywords in addition to your main keyword. The video tags should help YouTube understand what your video is all about so make sure you do not just put in some random keywords.