Get A Good Autoresponder
Your autoresponder will handle your email list and provide you with tools for capturing emails and creating messages.
Use Double Opt-In
This will help to prevent spam and ensure that people on your list really want to be there. Which is extremely important.
Likewise, you should make it as easy as possible for people to leave your email list when they are through.
Promote Your List
Don’t just leave your form on your page and hope people sign up – actively talk about it and promote it.
Create A Magnet
A giveaway can act as an incentive for people to sign up.
Don’t Make It Too “good”
If your giveaway offers too much value, people will wonder what the “catch” is.
Learn To Write Subjects
Subject lines are the key to getting people to open your messages. They also help you stay out of the spam bin!
But Don’t Be Tricky
Don’t try and trick people into opening your messages. There are techniques you can use to make your emails sound important or urgent even – but don’t abuse this power.
Use Personalized Messages
Incorporate the name of your recipient in the subject line to help it stand out.
Most important of all is to ensure your emails all offer some value – so people want to open the next one!
Send your emails on a consistent basis and ensure you don’t go cold.
Look At Open Rates
Watch which emails get opened, and by who. Learn the best time to send, and the best style.
Delete Unengaged Users
This is called list hygiene and it is a good practice.
Filter For Spam
Likewise, make sure that any dead email addresses are removed. This kind of list hygiene ensures your audience is highly engaged… and human!
Make It A Movement
Make joining your list sound exciting. Describe your subscribers as VIPs!
Promote In Your Sidebar
You can promote your list in your site’s sidebar. Many WordPress plugins let you do this easily. Now your list is promoted on every page of your website!
Never Buy Emails
This is a cheap tactic that can actually result in a list that is highly untargeted and that results in your address being blacklisted.
Combine With Facebook Marketing
Facebook has many tools that work very well hand-in-hand with email marketing campaigns. This will allow you, for example, to contact people on Facebook that also belong to your mailing list.
Warm Up Leads
Don’t try to sell to these leads cold. Use your emails to gradually warm them up.
Create A Course
One excellent way to get people to join your mailing list is to use a series of set emails in order to provide free training. This also works extremely well as part of a sales funnel to sell a bigger product.