Going LIVE can feel pretty intimidating, am I right? Here are some key things you will want to keep in mind to have the best LIVE experience with your Instagram audience.
1. Pin Your Videos ‘Title’
Give late viewers some context by pinning the ‘title’ of your Live broadcast.
Use the ‘pin comment’ feature:
- Type the ‘Title’ of your video in the comments section of the Live Feed
- Tap the comment to pin it.
2. See Who’s Watching
To see who is watching your Live broadcast, tap the eye icon on the top left corner of your screen.
Socialite Tip: As you broadcast more Live videos, you’ll become familiar with the usernames tuning in over and over again. Give those users a shout out on your next LIVE broadcast and let them know how awesome they are for watching!
3. Remind Viewers Why They Are Watching
Whether you’re building up to a product reveal or simply giving a tutorial, remind your audience why they should keep watching.
This tactic helps to keep viewers watching until the end of the broadcast.
4. Get Rid of the Trolls
Trolls, defined as one who posts a deliberately provocative message to a newsgroup or message board with the intention of causing maximum disruption and argument — may access and enter your LIVE.
To avoid this disruption, click the ‘X’ next to the user who is trolling your LIVE broadcast and mute their comments.
Socialite Tip: You can turn off the comment section completely. However, one of the main benefits of using Instagram LIVE is the ability to engage and interact with viewers in real-time.
5. Switch your Camera’s View
Keep your LIVE broadcast engaging by switching up your camera’s view. This way you can show viewers your surroundings or switch from your product and back to your face again.
Simply double tap the screen to switch views.
6. Ask Followers to Direct Message Your Account
Sometimes the number of comments happening during a LIVE broadcast can be overwhelming and detract from the purpose of your video.
Ask viewers to send direct messages so that you can get back to them once the LIVE broadcast is over.
7. Relax and Be Yourself
The people who stick around to watch your LIVE broadcast are there to see you in your truest form!
Always remember to relax and be yourself!
4 Tips For After Going LIVE on Instagram
1. Save Your LIVE Video
When the LIVE broadcast is finished, simply tap the ‘save’ button and it will be exported to your Library. Saving your video will give you the opportunity to re-watch and take note of what you liked and didn’t like for your next video.
2. Write Down Metrics
Keep track of how many people were tuned in and interacting on your LIVE broadcast.
Writing down your metrics will allow you to see which LIVE videos received more engagement.
Socialite Tip: At the end of the LIVE video, Instagram will display your number of viewers. Take a screenshot so you can remember.
3. Create a Post-LIVE Instagram Post or Story
Just like you created a post to announce your LIVE broadcast, create a post that summarizes what happened during the LIVE video. This is for those loyal followers who just couldn’t make it to the LIVE broadcast.
Socialite Tip: Write in the caption, “If you don’t want to miss the next LIVE broadcast, please turn on your push notifications.”
4. Follow Up and Answer Questions
Follow up with viewers that sent you a direct message.
Implementing these cornerstone tips will ensure you have a great broadcast! Interested in learning more? Connect with #HelloSocialite today to plan a LIVE launch for your business!
Send an email to email@example.com!